{"id":3815,"date":"2024-08-08T18:38:39","date_gmt":"2024-08-08T16:38:39","guid":{"rendered":"https:\/\/anatex.sk\/akou-silou-ucinkuju-reklamne-predmety-na-vasich-klientov\/"},"modified":"2025-11-08T09:47:49","modified_gmt":"2025-11-08T08:47:49","slug":"how-strongly-do-promotional-products-influence-your-clients","status":"publish","type":"post","link":"https:\/\/anatex.sk\/en\/how-strongly-do-promotional-products-influence-your-clients\/","title":{"rendered":"How Strongly Do Promotional Products Influence Your Clients?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p data-start=\"96\" data-end=\"634\">The German Promotional Products Association (GWW) published the results of a recent survey on the impact of promotional items on their users. The online poll in Germany included 2,002 participants aged 14 and older. The results show that each participant owns, on average, more than 30 promotional products. It was also confirmed that not only the production and distribution of promotional items are important for maintaining customer relationships, but that the very <strong data-start=\"565\" data-end=\"578\">ownership<\/strong> of such items influences consumer purchasing decisions.<\/p>\n<p data-start=\"636\" data-end=\"830\">The following chart illustrates the <strong data-start=\"672\" data-end=\"696\">average daily impact<\/strong> on people compared to other communication media. Remarkably, promotional products influence people <strong data-start=\"796\" data-end=\"829\">more than television or radio<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2188 size-full\" src=\"https:\/\/anatex.sk\/wp-content\/uploads\/2024\/08\/GWWvyskum_opravene.jpg\" alt=\"\" width=\"560\" height=\"174\" srcset=\"https:\/\/anatex.sk\/wp-content\/uploads\/2024\/08\/GWWvyskum_opravene.jpg 560w, https:\/\/anatex.sk\/wp-content\/uploads\/2024\/08\/GWWvyskum_opravene-300x93.jpg 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\"><\/p>\n<p data-start=\"832\" data-end=\"1137\">Another chart shows <strong data-start=\"852\" data-end=\"884\">brand or company name recall<\/strong> across different types of advertising. It is worth noting that promotional products outperform television commercials by nearly double. Every second respondent remembered product brands or company names from <strong data-start=\"1093\" data-end=\"1127\">four or more promotional items<\/strong> they own.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2189 size-full\" src=\"https:\/\/anatex.sk\/wp-content\/uploads\/2024\/08\/GWW2vyskum_opravene.jpg\" alt=\"\" width=\"560\" height=\"174\" srcset=\"https:\/\/anatex.sk\/wp-content\/uploads\/2024\/08\/GWW2vyskum_opravene.jpg 560w, https:\/\/anatex.sk\/wp-content\/uploads\/2024\/08\/GWW2vyskum_opravene-300x93.jpg 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\"><\/p>\n<p data-start=\"1139\" data-end=\"1496\">Although this research was conducted in Germany, comparable results have been observed in other countries where similar studies were carried out. It is therefore highly likely that the same findings apply across other EU countries, where customers are focused on the added value they receive with a purchase \u2014 for example, in the form of a promotional item.<\/p>\n<p data-start=\"1498\" data-end=\"1598\"><strong data-start=\"1498\" data-end=\"1509\">Source:<\/strong> <a class=\"decorated-link\" href=\"http:\/\/www.gww.de\/\" target=\"_new\" rel=\"noopener nofollow\" data-start=\"1510\" data-end=\"1520\">www.gww.de<span aria-hidden=\"true\" class=\"ms-0.5 inline-block align-middle leading-none\"><\/span><\/a><br data-start=\"1520\" data-end=\"1523\" \/><strong data-start=\"1523\" data-end=\"1534\">Author:<\/strong> Ing. Vladislav Klajban, Anatex, s.r.o. \u2013 Promotional Products<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"The German Promotional Products Association (GWW) published the results of a recent survey on the impact of promotional items on their users. The online poll in Germany included 2,002 participants aged 14 and older. The results show that each participant owns, on average, more than 30 promotional products. It was also confirmed that not only...","protected":false},"author":1,"featured_media":3806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-3815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-why-and-when-do-promotional-products-work"],"acf":[],"_links":{"self":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts\/3815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/comments?post=3815"}],"version-history":[{"count":2,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts\/3815\/revisions"}],"predecessor-version":[{"id":3822,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts\/3815\/revisions\/3822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/media\/3806"}],"wp:attachment":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/media?parent=3815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/categories?post=3815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/tags?post=3815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}