{"id":3852,"date":"2024-08-08T18:36:51","date_gmt":"2024-08-08T16:36:51","guid":{"rendered":"https:\/\/anatex.sk\/ako-vybrat-reklamne-predmety-tak-aby-vam-pomohli-vo-vasom-podnikani\/"},"modified":"2025-11-08T09:56:19","modified_gmt":"2025-11-08T08:56:19","slug":"how-to-choose-promotional-products-that-will-help-your-business-grow","status":"publish","type":"post","link":"https:\/\/anatex.sk\/en\/how-to-choose-promotional-products-that-will-help-your-business-grow\/","title":{"rendered":"How to Choose Promotional Products That Will Help Your Business Grow"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p data-start=\"104\" data-end=\"496\">Promotional products are one of the best ways to support the growth of your business \u2014 even if you are a small company. Simply put, the goal is to give away free promotional items with your logo so that people remember you and are encouraged to buy your products or use your services. There is a wide variety of promotional items in different price ranges that may be suitable for your needs.<\/p>\n<p data-start=\"498\" data-end=\"701\">If you\u2019re wondering which promotional product would best suit your business or marketing campaign, it\u2019s a good idea to clarify a few key points <strong data-start=\"642\" data-end=\"652\">before<\/strong> making a purchase or selecting from a catalogue:<\/p>\n<ul>\n<li data-start=\"705\" data-end=\"781\"><strong data-start=\"705\" data-end=\"716\">Product<\/strong> \u2013 What item or range of items would best serve your objective?<\/li>\n<li data-start=\"705\" data-end=\"781\"><strong data-start=\"784\" data-end=\"793\">Price<\/strong> \u2013 How much can you afford to spend on each promotional item (don\u2019t forget printing costs)? The price will also depend on the quantity you plan to order.<\/li>\n<li data-start=\"705\" data-end=\"781\"><strong data-start=\"951\" data-end=\"967\">Target group<\/strong> \u2013 Who will receive the promotional product? Top clients, regular customers, employees, men, women, children&#8230;<\/li>\n<li data-start=\"705\" data-end=\"781\"><strong data-start=\"1083\" data-end=\"1094\">Purpose<\/strong> \u2013 What is the goal? Increasing sales, public relations, employee rewards, brand building&#8230;<\/li>\n<li data-start=\"705\" data-end=\"781\"><strong data-start=\"1191\" data-end=\"1221\">Relevance to your business<\/strong> \u2013 Ideally, the promotional items should be related to your business activity and should not negatively affect your reputation. For example, if you run a pharmacy, giving away lighters or wine\/bottle openers might not be very appropriate.<\/li>\n<li data-start=\"705\" data-end=\"781\"><strong data-start=\"1464\" data-end=\"1488\">Your logo or message<\/strong> \u2013 How much space do you need for printing all the necessary information? Will there be just a logo, multiple logos, or other data as well?<\/li>\n<li data-start=\"705\" data-end=\"781\"><strong data-start=\"1632\" data-end=\"1648\">Usage period<\/strong> \u2013 How long should the promotional item continue spreading your name or message?<br \/>\n&#8211; Do you need a large quantity of inexpensive, single-use items for an upcoming event with limited funding?<br \/>\n&#8211; Or do you prefer products with long-term usability for maximum return on investment?<\/li>\n<li data-start=\"705\" data-end=\"781\"><strong data-start=\"1936\" data-end=\"1952\">Distribution<\/strong> \u2013 How will you deliver the promotional items to clients \u2014 in person, by mail, or otherwise?<\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p data-start=\"2046\" data-end=\"2121\"><strong data-start=\"2046\" data-end=\"2057\">Author:<\/strong> Ing. Vladislav Klajban, Anatex, s.r.o. \u2013 Promotional Products<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Promotional products are one of the best ways to support the growth of your business \u2014 even if you are a small company. Simply put, the goal is to give away free promotional items with your logo so that people remember you and are encouraged to buy your products or use your services. There is...","protected":false},"author":1,"featured_media":3960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-3852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-why-and-when-do-promotional-products-work"],"acf":[],"_links":{"self":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts\/3852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/comments?post=3852"}],"version-history":[{"count":3,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts\/3852\/revisions"}],"predecessor-version":[{"id":3857,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts\/3852\/revisions\/3857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/media\/3960"}],"wp:attachment":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/media?parent=3852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/categories?post=3852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/tags?post=3852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}