{"id":3890,"date":"2024-08-08T18:34:58","date_gmt":"2024-08-08T16:34:58","guid":{"rendered":"https:\/\/anatex.sk\/ako-spravne-cielit-reklamne-predmety\/"},"modified":"2025-11-08T10:11:19","modified_gmt":"2025-11-08T09:11:19","slug":"how-to-properly-target-promotional-products","status":"publish","type":"post","link":"https:\/\/anatex.sk\/en\/how-to-properly-target-promotional-products\/","title":{"rendered":"How to Properly Target Promotional Products"},"content":{"rendered":"

Good targeting is more important than quantity! That\u2019s why you should always prepare a plan in advance for whom you want to target your promotional products. Essentially, there are two main target groups. The first includes existing customers \u2014 those you want to keep coming back \u2014 and the second consists of new potential clients. It\u2019s also important to consider whether your target audience consists of women, men, or children, as this is a key factor in choosing the right promotional product.<\/p>\n

Maintain Good Relationships with Current Clients<\/h2>\n

For existing customers, it\u2019s advisable to build and maintain a CRM system (Customer Relationship Management)<\/strong>through which you know exactly who your client is, what their interests are, what they purchase, their family situation, and other important details. Sometimes, it\u2019s enough just to remember these things yourself.<\/p>\n

For top clients, it\u2019s quite important to know their family background, as it can be beneficial to target promotional products not only at the client but also at family members \u2014 such as their spouse and children. The client\u2019s children or partner can often be the ones encouraging repeat business \u2014 because they\u2019ll want to receive another cute teddy bear with your logo or a stylish cosmetic bag that no woman can resist and of which one can never have too many.<\/p>\n

The family becomes your secret ally, asking questions like: \u201cAre you still doing business with that company that gave us those gifts?\u201d or \u201cHave you ordered enough from them so we can get something again?\u201d And even if they don\u2019t remind them verbally, your logo will still be in sight \u2014 on the bubble blower their child plays with, or the cosmetic pouch their spouse uses daily. It\u2019s hard to forget your company if you keep gifting them regularly.<\/p>\n

Gain New Clients<\/h2>\n

The second group consists of new clients. This group can be very broad. Knowing who your target audience is among new clients is essential. You must identify which group you want to target and then select the value and type of promotional product accordingly. It also depends on the occasion \u2014 whether you\u2019re trying to attract new clients at exhibitions and trade fairs, support the sale of a new product, build brand awareness at the point of sale, or strengthen brand loyalty.<\/p>\n

If you misdirect your targeting and use the wrong promotional products, it could simply mean wasted money. It\u2019s always wise to consult with professionals. If you need advice, we can help you choose the right promotional products for your business.<\/p>\n

Author:<\/strong> Ing. Vladislav Klajban, Anatex, s.r.o. \u2013 Promotional Products<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Good targeting is more important than quantity! That\u2019s why you should always prepare a plan in advance for whom you want to target your promotional products. Essentially, there are two main target groups. The first includes existing customers \u2014 those you want to keep coming back \u2014 and the second consists of new potential clients....","protected":false},"author":1,"featured_media":3958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-3890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-why-and-when-do-promotional-products-work"],"acf":[],"_links":{"self":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts\/3890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/comments?post=3890"}],"version-history":[{"count":4,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts\/3890\/revisions"}],"predecessor-version":[{"id":3909,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/posts\/3890\/revisions\/3909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/media\/3958"}],"wp:attachment":[{"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/media?parent=3890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/categories?post=3890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anatex.sk\/en\/wp-json\/wp\/v2\/tags?post=3890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}