Is the price of a promotional product important? Absolutely — but it should not be the only or main criterion when choosing. The market offers countless promotional items across various price ranges and quality levels. For example, in the case of promotional T-shirts made from the most common cotton fabric weight — 150 g/m² — there are several quality and price levels depending on the manufacturer’s brand. A 150 g T-shirt can cost anywhere from about €1.50 to €8, yet each will deliver a different result, even though they all have the same fabric weight. You simply need to realise that not all 150-gram T-shirts are the same.
Low Prices Can Ruin Everything
If you base your choice of promotional items solely on price and ignore other important factors, you might end up turning your customers away instead of pleasing them.
Imagine ordering 5,000 of the cheapest pens that hardly write — or stop working after a few clicks. Just like your employees, your promotional products are your direct business card — they represent your company. It wouldn’t take long before your existing or potential customers began associating the quality of your promotional items with the quality of your products or services.
Value Is Why Your Client Chooses You
Make sure people always remember you for value and quality, not cheapness. If you stop giving them the value they expect, they will leave you for the competition. Of course, that doesn’t mean you should hand out luxury gift sets worth €10 to every client — unless you’re selling premium products, in which case it could actually be a great idea. In our selection of promotional items — whether pens, T-shirts, or keychains — we always include options that represent the golden middle ground: a compromise between low-cost throwaways and overpriced designer brands. They guarantee sufficient quality and a positive impression — without embarrassing you in front of your customers.
The Right Choice Is More Profitable Than a Low Price
If you manage to choose the right promotional product — say, a pen that writes smoothly, clicks easily, and feels comfortable in hand — your customer will form an attachment to it. When they need to write something, which pen will they reach for first? Which one will they protect as if it were precious? And from whom will they want to get another one? And they know they can’t get it unless they place another order with you.
The same applies to T-shirts: if you give a client a shapeless one that stretches or shrinks after the first wash, they’ll wear it for sleeping or gardening. But if you give them a well-fitting, high-quality, and creative T-shirt, they’ll happily wear it in public — even on holiday by the sea.
Author: Ing. Vladislav Klajban, Anatex, s.r.o. – Promotional Products
