Promotional products are one of the best ways to support the growth of your business — even if you are a small company. Simply put, the goal is to give away free promotional items with your logo so that people remember you and are encouraged to buy your products or use your services. There is a wide variety of promotional items in different price ranges that may be suitable for your needs.
If you’re wondering which promotional product would best suit your business or marketing campaign, it’s a good idea to clarify a few key points before making a purchase or selecting from a catalogue:
- Product – What item or range of items would best serve your objective?
- Price – How much can you afford to spend on each promotional item (don’t forget printing costs)? The price will also depend on the quantity you plan to order.
- Target group – Who will receive the promotional product? Top clients, regular customers, employees, men, women, children…
- Purpose – What is the goal? Increasing sales, public relations, employee rewards, brand building…
- Relevance to your business – Ideally, the promotional items should be related to your business activity and should not negatively affect your reputation. For example, if you run a pharmacy, giving away lighters or wine/bottle openers might not be very appropriate.
- Your logo or message – How much space do you need for printing all the necessary information? Will there be just a logo, multiple logos, or other data as well?
- Usage period – How long should the promotional item continue spreading your name or message?
– Do you need a large quantity of inexpensive, single-use items for an upcoming event with limited funding?
– Or do you prefer products with long-term usability for maximum return on investment? - Distribution – How will you deliver the promotional items to clients — in person, by mail, or otherwise?
Author: Ing. Vladislav Klajban, Anatex, s.r.o. – Promotional Products
