If you have decided to use promotional products, you should also place great emphasis on your name. Your logo should not be missing from any promotional item you give away. Giving a gift basket may have its effect, but it will be forgotten after the last piece of chocolate—or if not forgotten, it will remain in the memory of only a very narrow circle of people. Your company’s logo and name must spread further. Only then is the money invested in them used effectively.
Make Use of Every Promotional Product’s Space
Use the available space on each promotional product to include at least your logo and website. Ideally, add additional contact details or a slogan—it depends on the item you have chosen.
It is also very important to make efficient use of the available surface on the product itself. Whenever possible, use the space on the promotional product effectively so that the logo and information are clearly visible and readable. Don’t try to cram too much information into a small space, and don’t leave large areas unused. Creativity also plays a major role here—so that, for example, printed promotional T-shirts don’t end up looking like workwear for mechanics.
Author: Ing. Vladislav Klajban, Anatex, s.r.o. – Promotional Products
